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The crowds flocking to the Eurovision Song Contest this weekend will no doubt need a whole lot of coffee to get them through the four...
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A really interesting article giving an overview of the findings from the new Business of Fashion Insights report "The Lifestyle Era:...
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As clever marketing goes, this is a standout for me. Heinz ketchup is well-known throughout much of the world, and used in many a...
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In an effort to reduce plastic, Sainsbury’s has introduced vacuum packing its own brand minced beef to replace a plastic tray covered in...
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This topical case in Germany caught my eye over the weekend. If you’ve had a surfeit of eggs over Easter, you may already be hesitating...
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It is not often that politics crop up in your day to day branding strategy. However, when looking after trade marks you can never become...
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I read this article today, about a London brewery which has gone into administration, but who have taken the necessary steps to preserve...
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Geographical origin trade mark and certification issues seem to be all the rage this week. With TOBLERONE packaging's forced move away...
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Toblerone have to change their branding to make it non-Swiss as they move production out of Switzerland. This is a reminder that brands...
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Advances in agritech are leading to better environmental solutions. One such area where advanced engineering is assisting is AI. Is the...
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If there's one thing the British food and drink consumer doesn't like, it's change. Amidst howls of protest on social media, Coca-Cola is...
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One of the largest Champagne houses, Lanson, has announced that its "Le Black Label" will become "Le Black Creation" from April 2023, in...