May 12, 2023 The Good Cup is a Eurovision winner By Susan Bradley The crowds flocking to the Eurovision Song Contest this weekend will no doubt need a whole lot of coffee to get them through the four...
Apr 18, 2023 Home and hospitality - the new focus for luxury brands By Samantha Collins A really interesting article giving an overview of the findings from the new Business of Fashion Insights report "The Lifestyle Era:...
Apr 13, 2023 Ketchup Fraudsters Stopped RED in Their Tracks By Claire Keating As clever marketing goes, this is a standout for me. Heinz ketchup is well-known throughout much of the world, and used in many a...
Apr 12, 2023 Customers’ beef with Sainsbury’s packaging change By Elizabeth Hickman In an effort to reduce plastic, Sainsbury’s has introduced vacuum packing its own brand minced beef to replace a plastic tray covered in...
Apr 11, 2023 An egg-themed trade mark dispute for Easter By Alison Melling This topical case in Germany caught my eye over the weekend. If you’ve had a surfeit of eggs over Easter, you may already be hesitating...
Mar 23, 2023 Never a dull day in looking after your trade marks By Gareth Jenkins It is not often that politics crop up in your day to day branding strategy. However, when looking after trade marks you can never become...
Mar 08, 2023 The perils of IP acquisition in the face of company dissolution By Claire Keating I read this article today, about a London brewery which has gone into administration, but who have taken the necessary steps to preserve...
Mar 06, 2023 Gruyere v Toblerone By Esther Gottschalk Geographical origin trade mark and certification issues seem to be all the rage this week. With TOBLERONE packaging's forced move away...
Mar 06, 2023 Toblerone to change distinctive branding By Kirsten Gilbert Toblerone have to change their branding to make it non-Swiss as they move production out of Switzerland. This is a reminder that brands...
Mar 01, 2023 The future of farming? By Robert Carpmael Advances in agritech are leading to better environmental solutions. One such area where advanced engineering is assisting is AI. Is the...
Feb 14, 2023 Farewell to Lilt: a famous brand bows out By Alison Melling If there's one thing the British food and drink consumer doesn't like, it's change. Amidst howls of protest on social media, Coca-Cola is...
Feb 08, 2023 Rolling With the "Cepages" By Claire Keating One of the largest Champagne houses, Lanson, has announced that its "Le Black Label" will become "Le Black Creation" from April 2023, in...