Oct 24, 2024 A crafty move By Matthew Parr In the context of beer, I'm no fan of the term "craft beer" - it’s too easily manipulated and redefined by whoever’s using it. The term...
Oct 24, 2024 Tesco's new advertising campaign celebrates the brand value in the iconic blue dashes By Megan Rannard Tesco's new advertising campaign ("Icons") has launched this week, replacing the letters in the logo with images of foods starting with...
Oct 23, 2024 The evolution of the term 'craft beer' By Ella Newell As a trade mark attorney, I am always quite fascinated by how brands attract consumers. Beyond just a cool name, interesting logo or...
Oct 02, 2024 The supermarket copycat saga continues... this time it's chocolate By Ella Newell We are all now absolutely familiar with the concept of ‘copycats’ and ‘lookalikes’ in the context of supermarket own-brand products, most...
Sep 27, 2024 Iceland’s risky play for the King Prawn Ring By Mike Limb This letter is clearly a marketing ploy, but I'll take the bait. There is quite a bit to unpack from Iceland's letter, with the main...
Sep 18, 2024 Is Tupperware still a brand? By Sarah Chittock A thorny question. In their 17 September 2024 announcement, TUPPERWARE declared that they are ‘an iconic global brand’ but that they...
Sep 06, 2024 Sustainable Food Packaging Barrier Coatings By Yann Robin Sustainable packaging is a hot topic. Sustainable alternatives to conventional plastic packaging exist, and generally consist of...
Sep 05, 2024 Warnings issued over counterfeit alcohol By Becky Swindell There are always consequences to consider when counterfeit goods are involved. Often, these consequences may be outside the immediate...
Aug 27, 2024 New sustainable production method for chocolate? By Ella Newell I, for one, absolutely love chocolate. I was therefore interested to read about a new method of making chocolate which uses more of the...
Jul 31, 2024 Fraudsters are cashing in on the olive oil crisis By Megan Rannard The olive oil crisis has been ongoing for some time - extreme weather has impacted production (particularly in the Mediterranean) which...
Jul 22, 2024 Synthetic fuels for sandwiches By Peter Youle Fats are central to cooking, from cordon bleu to the hasty sandwich, and there's nothing that quite matches animal-derived fats in the...
Jul 22, 2024 The rise of bold disruptor and challenger brands By Ella Newell In the world of food and drink, it is becoming increasingly noticed that new disruptor and challenger brands are taking the market by...