Toblerone have to change their branding to make it non-Swiss as they move production out of Switzerland. This is a reminder that brands may be forced to change iconic parts of their branding as a result of changes in commercial practices. In this case, Toblerone plan to use a generic summit to replace the iconic Matterhorn logo. The question is will the "Bern Bear" be replaced by a more generic bear or will the designers take the opportunity to include a new hidden image in the generic summit?
My colleague Esther has also commented on the Toblerone news (with a side of Gruyere) here.