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Kärcher, the well-known designer and manufacturer of home, garden and professional cleaning devices, has successfully enforced it's...
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The recent case of WaterRower UK Limited v. Liking Limited provided the UK Intellectual Property Enterprise Court (IPEC) with an...
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This week, Lidl have announced their upcoming Christmas cola truck tour where they will give out their own-brand Freeway cola, presents...
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As a result of the work undertaken by the WIPO standing committees on the law of trade marks, designs and geographic indications between...
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According to a recent report by Fairfield Market Research, the global anime merchandising market is expected to grow from USD 9.15...
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In the context of beer, I'm no fan of the term "craft beer" - it’s too easily manipulated and redefined by whoever’s using it. The term...
Tesco's new advertising campaign ("Icons") has launched this week, replacing the letters in the logo with images of foods starting with...
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As a trade mark attorney, I am always quite fascinated by how brands attract consumers. Beyond just a cool name, interesting logo or...
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Is there any better marketing tool than an unexpected collaboration? The co-designed Axiom Space-Prada AxEMU space suit is a perfect...
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The return of the VICTORIA'S SECRET Fashion Show has been hitting the headlines this week, following on from its 5 year hiatus. Catching...
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As generative AI continues to evolve, deepfake technology has rapidly become one of its most controversial and potentially dangerous...
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We are all now absolutely familiar with the concept of ‘copycats’ and ‘lookalikes’ in the context of supermarket own-brand products, most...