June 28, 2024 | less than a minute read

M&C in the news: Brand reputation in the age of finfluencers and navigating FCA regulations

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M&C Newsroom

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M&C Newsroom

Finfluencers remain a hot topic…

In an article addressing issues related to the increasing presence of influencers in the financial sector, Partner, Mike Shaw, discusses measures taken by the Financial Conduct Authority (FCA) and the Advertising Standards Authority (ASA) to curb deceptive marketing practices with Investment Week readers.

To learn more about the regulatory efforts of the FCA and ASA, and potential business risks linked to partnerships with influencers, read the full article below.

With influencers now occupying new avenues of consumer product marketing such as financial services, where they have been coined ‘finfluencers', regulation has become essential to ensure audiences are not misled.

www.investmentweek.co.uk/...