Yes, I am going to talk about the Barbie film again. But it is not only me, a couple of days ago at the London Film Festival Greta Gerwig described the process of making it as "just joy".
Whether you liked it, watched it or not, joined the wear-pink-party or not, it is undeniable that the Barbie film (which has amassed $1.43bn worldwide, making it Warner Bros’ highest grossing film of all time) is the cinema phenomenon of the year.
It is exciting to see how after a long period of streaming from home during the pandemic (remember that?), the summer of Barbenheimer boosted sales in cinemas across the UK. For example, Curzon saw an increase in sales of 223% (!) in July, while Picturehouse enjoyed growth of 170%.
It is good to see the recognition within the industry that the great success achieved by the Barbie film includes the "superb brand" management.
Who knew brands could help companies get so far and fuel the creative industries? We did!
If you also love talking about brands and films, get in touch with our M&C dedicated Creative Industries team.
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