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| 1 minute read

Updated feature for the EU IPO's Customs IP Enforcement Portal announced

Many consumers take advantage of the benefits that online shopping has to offer, this being a quick and convenient way to access thousands of brands from across the globe, including through e-commerce marketplaces, such as Amazon or Etsy.  In fact, a 2022 Eurostat study  found that 68% of surveyed people in the European Union had purchased goods or services online within a 12-month period preceding the survey.

However, whilst the benefits of online shopping are clear to consumers, and brand owner’s alike, e-commerce platforms also provide counterfeiters’ ample opportunity to infringe on brand owners intellectual property rights (“IPRs”) by advertising counterfeit goods for sale on these platforms. Whilst many e-commerce marketplaces will have their own IPR protection initiative or programme in place, the administration of joining these initiatives can get complicated for brand owners to navigate.

With a recent update to their Intellectual Property Enforcement Portal (IPEP), the EU IPO can now facilitate this joining process by granting e-commerce marketplaces limited access to a brand owner’s customs information for authentication, verification and communication purposes.

Whilst any action against infringing advertisements will still need to be handled with the e-commerce marketplace directly in line with their own IP protection policies, the new feature is intended to ease the initial joining process by allowing marketplaces to validate a brand owner’s IPRs and send them electronic communications, such as verification codes, directly through the IPEP portal.

The feature will also allow brand owners to nominate and share the details of specific contacts with e-commerce marketplaces and give access to any supporting documentation they wish to do so.

This new feature is an exciting add-on to recent collaboration efforts within the anti-counterfeiting industry, such as Amazon’s recent Anti-Counterfeiting Exchange (ACX)  initiative  discussed by my colleague Megan Rannard here.

With a dedicated anti-counterfeiting team, our leading professionals are well-placed to provide you with assistance in the online administration and enforcement of your intellectual property rights both at IPEP and with e-commerce marketplaces directly.

Verify IP rights – search and verify the IP rights flagged by rights holders to notify them of listings allegedly infringing those rights. IPEP is built on the EUIPO databases, TMview and DesignView, and allows e-commerce marketplaces to verify, in real time, the registration data of trade marks and designs used as a basis for a notification. Get contact points for rights holders – check if rights holders or their representatives have shared a specific contact point with your marketplace and use this contact information to engage with rights holders. Send a communication or verification code – use IPEP to communicate with rights holders or their legal representatives in a secure way. Marketplaces can, for example, send information about their IP protection programmes and/or verification codes to join these types of programmes.


anti-counterfeiting, yes, brands & trade marks