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Because AI is Worth It

The 4th Industrial Revolution is characterized by a fusion of different technologies including artificial intelligence (AI), 3D printing, quantum computing, and robotics. It therefore seems appropriate that the 4 millionth patent application to be published by the EPO relates to the merging of AI and cosmetics - in particular, an image recognition method trained to recognise skin tone. 

AI is already being implemented in many different, and sometimes unexpected, technology sectors; our latest annual report on AI patent filing trends at the EPO showed that, in the last 21 years, the technology sector with the largest number of AI published patent applications was not Telecommunications or Personal Computing, but was in fact, Life and Medical Science.  

The yearly number of AI filings is growing, with AI patent publications increasing by 24% between 2018 and 2019 alone. During this time, Transportation was the only sector to experience a decrease in publications whilst Life Sciences, Physical Sciences and Industry and Manufacturing are continuing to see an increase in growth.

A summary of the report can be found here and the full report can be accessed here.

Today, the European Publication Server reached a new milestone as the EPO published EP 4 000 000. The application from L'Oréal, one of the top ten French applicants in the 2021 Patent Index, concerns an image recognition method in which artificial intelligence (AI) is trained to recognise skin tone, helping customers match their skin tone to cosmetic products.  EP 4 000 000 is just one of a growing number of applications involving fourth industrial revolution (4IR) technologies, a trend observed in several EPO Chief Economist Unit studies. Over the past decade, 4IR innovation such as AI has also spread into domains that are not traditionally regarded as digital, for example, the cosmetics sector


4ir, artificial intelligence, fashion & retail