Thinking about intellectual property (IP) costs as an investment, not an expense, is key to a business's long-term success. This strengthens a company's commercial value and can be the deciding factor in attracting investment.
As headlines report startup funding reaching eight-year lows, Robert Lind explains how IP can be used as an essential leverage point in discussions, and what the first step on this road to securing investment looks like. Read the full piece in Startups Magazine below.