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The AI Act jumps over another hurdle.

The AI Act was just approved by the Council of Europe so the clock is really ticking now. Many businesses - and some politicians - fear it will stifle innovation but, for Scarlett Johansson at least, it probably can't come soon enough.

This landmark legislation will impose a risk-based approach - the higher the risk, the more stringent the safeguards. Even if other jurisdictions adopt a more relaxed approach (and they might to be more competitive), outsiders selling or licensing into the EU will still need to meet the Act's high standard. Tellingly, it has not been watered down at any stage of the approval process.

After being signed by the presidents of the European Parliament and of the Council, the legislative act will be published in the EU’s Official Journal in the coming days and enter into force twenty days after this publication. The new regulation will apply two years after its entry into force, with some exceptions for specific provisions.

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artificial intelligence, copyright, creative industries, digital transformation, ai act, ai, eu