Jason Chester, a trade mark attorney in our Food & Drink team, commented for The Grocer on the news that Waitrose has decided not to pursue legal action against Asda in relation to the latter's planned 'Just Essentials' range.
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Marks & Clerk comments on Waitrose and Asda 'Essential' dispute in The Grocer.
Legal experts have said it would be hard for Waitrose to succeed at preventing Asda from going ahead with the range launch as the name contains a generic term that is difficult to protect and enforce from a trademark perspective.
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