Another great example of luxury and active wear brands collaborating to increase the functionality of their products & reach new markets. This new collaboration combines Prada's luxury materials and design details with Adidas' high-performance football technologies. Which fashion house will be next? As with any collaboration, there are plenty of IP implications to consider as discussed in my article here.
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Prada & Adidas in a league of their own with new football boot collaboration
The collection, called "Adidas Football for Prada", reimagines three Adidas products – the Copa Pure, the X Crazyfast and the Predator Accuracy. The two companies combined Prada's luxury materials and design details including red iconography of Linea Rossa [Prada's sportswear-inspired line, where outerwear items feature a red rubber strip] with Adidas' high-performance football technologies. The full-leather Copa Pure features a silver leather upper, synonymous with Prada and a leather lace cover. The X Crazyfast will see the original silhouette reinvented with a premium leather, while maintaining the lightweight structure. The Predator Accuracy has been reimagined with a nubuck [a soft and durable luxury leather] finish for the first time, wrapped in Adidas' Fusion Skin, which is a leather treatment that features a seamless and less permeable skin. Each boot in the collection is priced at £500.